Why Every PR Person Must Know SEO
Where is the best online placement for your news?
How can you determine the website that Google likes best and will reward you with “SEO love?”
These questions can be effectively answered only if a PR person has a strong knowledge of SEO practices.
Due to the unfortunate circumstances faced by many publications, staff journalists have been cut. This has led to an increase in bylines being offered by these news resources and a unique opportunity for skilled PR professionals to capitalize upon—if they have a good grasp on SEO principles.
Online news sources for byline placements are not created equal. Some allow backlinks to product pages in the article copy and others only allow a backlink in the author’s biography. Some of these options wall-up your news in their site’s “gated garden” while others have a high domain and page authority that will give an organic boost to any news.
How can you measure the best places that will yield the biggest SEO benefits for products and services? BVM takes a closer look and rates technology publications based on Moz scores and their acceptance of backlinks in bylines.
Who is the winning publication?
Which journal will give your organic search rankings the biggest boost?
Find out by downloading BVM’s datasheet, “Why Every PR Person Must Know SEO.”
In light of strained corporate budgets, some companies may not be in a position to invest in a full-blown, retainer-based PR program. For this reason, BVM has introduced PR-as-a-Service (PRaaS).
PRaaS doesn’t require lengthy contracts or retainer-based, monthly agency fees. Patented after the successful Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS), and other “consume as you go” offerings, PRaaS allows you to consume what you want and turn it off when you need to. Then, when budget constraints lessen, you have the option to leverage our all-star team for additional services, including copywriting, social media management, awards, and much more.
Check out the PRaaS page to find out more or download and take the brochure with you.
PR services do not have to be delivered via lengthy contracts and bloated, nebulous agency fees. Introducing PR-as-a-Service (PRaaS). Patented after the successful Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS), and other “consume as you go” offerings, PRaaS allows you to use what you want and turn it off when you need to.
Take the brochure with you!
Check out our PRaaS page to find out more.
Who is BVM?
Formed in 2006 and building up our agency during the last recession of 2008-2009, BVM abolished the traditional expensive PR agency pricing by cutting it in half and doubling the services. Why? Because businesses required it! We kept our costs down by creating a virtual office with a professional work-at-home staff—10 years before corporations realized they could successfully do the same. To support our clients, we brought on a best-of-breed software stack that allows us to place, track, and monitor client press. The net result was the formation of a better PR agency for the right moment in time. We are purpose-built for these challenging environments and today, we are doing it again with PRaaS!
PRaaS offering for tech, data center, energy, and power companies which is $2,500.00 per campaign, includes:
- 1 Written News Release
- 1 News Release Wire Distribution
- 10 Hours of Pitching of your News to Key Press
- 1 Coverage and Progress Report
- Credit Card Only
Our clients are getting attention for their unique services that help during this pandemic and will continue to yield beneficial results as we embark upon America 2.0. Will you be among them?
Data Center Construction
More data storage space is needed as people remain at home due to COVID19. RFP bids on data center projects increased approx 35% YTD, says Michael Perelstein of Rubicon. See bit.ly/2zcQ0yS
IoT for SmartCities
IoT technologies such as LoRaWAN are proving to be very valuable during COVID19 quarantine. SmartWater runs on Senet’s IoT network to automate water meter reading…no house calls. See bit.ly/2SBvKxK
Medtech organizations seek connectivity for IoT sensors. When $30,000 of vaccines were lost due to poor refrigeration, a new LoRaWAN IoT network was installed to enable automated temperature monitoring. See bit.ly/2yhSqvI
Companies keep business running & employees safe during the COVID19 pandemic with remote work deployments. Ryan Benner, VP Anexinet shares his best practices. See bit.ly/2KsPkaI