BridgeView Marketing’s PR services played a key role in amplifying Quorum Cyber’s strategic growth and cybersecurity insights, securing an in-depth feature with Channel Insider. As Quorum Cyber navigates an evolving threat landscape with two acquisitions in 2024 and a sharpened focus on outcome-driven security, BridgeView Marketing ensured that CEO Federico Charosky’s vision reached a broad audience. By positioning Quorum Cyber as a thought leader in the midmarket security space, BridgeView Marketing helped highlight the company’s commitment to delivering value beyond just security products and its nuanced approach to AI-driven threats and global threat intelligence. Through strategic media engagement, BridgeView Marketing successfully brought Quorum Cyber’s expertise and unique industry stance to the forefront.

Channel Insider originally posted this news.

Quorum Cyber is a global security consultancy and technology provider focused on the midmarket space. With two acquisitions completed in 2024 and a renewed focus on the changing threat landscape, the company aims to keep one step ahead of what its clients need.

CEO and Founder Federico Charosky spoke with Channel Insider to share his insights on a crowded, but necessary, market.

‘Outcome-based’ approach to security remains company’s mission

Charosky describes his company as one hyper-focused on ensuring its clients receive value in the security services they seek. To him, the security channel doesn’t always prioritize the results of security provisioning over the selling of security tools.

“I’ve seen, for a long time now, that we’re kind of a space where companies have gotten away with selling products rather than selling an outcome,” Charosky said. “There’s also a lot of selling through fear, and while there is real fear in security, we don’t want to approach this through fear and products. We want to address the outcomes businesses need to feel safer.”

Charosky has two decades of experience within security, and founded Quorum Cyber because he wanted to address pain points he saw throughout his career. While AI and other facets of the landscape, such as geopolitics and the supply chain of bad actors, have added new layers to threats, Charosky doesn’t necessarily think the threat is worse, just different.

“It was always really real for anyone who was affected by an attack,” Charosky said. “That said, I do think society’s come awake to the idea that everyone is at risk now, and that is a change.”

“There’s a wide universe of threats in the middle of the spectrum between ‘kid in the basement’ and ‘China or Russia state-sponsored attacks,’ and the supply chain of bad actors in that middle bit has expanded,” Charosky continued. “That’s definitely led to an increase in the sophistication of, and the impact of, attacks.”

To address the vast and complicated web of security needs, Quorum Cyber has added a threat-focused business unit through the acquisition of Kivu Consulting Inc and the appointment of Chief Threat Officer Paul Caiazzo as the leader of the unit.

“This was all about incident response capabilities and adding more global resources to our company,” Charosky said, noting the acquisition was one of two the company made in 2024, a strategy he set to bolster worldwide threat detection and response offerings.

The ideal customer profile for Quorum Cyber: ‘we aren’t for everyone and that’s okay’

In a market filled with potentially hundreds of competitor partner organizations, Charosky instead sees the ability to specialize and do the best work possible for clients with particular needs.

“My position has always been to know who your competitors are and what they are up to, but not to over-rotate on what they’re doing compared to you,” Charosky said. “We’re not the right partner for every company, and we’re okay with that. We don’t want to work with clients who want full control and just want us to execute. We want to be an advisor and a support for goals, not just a supplier.”

Ultimately, Charosky says, having a lot of people focused on security is a good thing for businesses around the world, and Charosky doesn’t see competition as the only important goal.

“If other people appear around us and they do the same thing, or similar things, for other customers, at the end of the day, that’s a good thing for everyone.”

AI adoption driving new opportunities for threats and protection

Like everyone in technology, Quorum Cyber is keeping a close eye on the AI adoption boom, though Charosky wants to keep his team focused on where they can best address risks.

“We stared at it quite a lot, of course, and we’re a dedicated Microsoft partner and we saw how much they were doing around it. Ultimately, though, we backed off a little. There are a lot of other partners really heavily involved and there’s a lot of noise generally in the industry right now.”

Charosky says Quorum Cyber is focused on the work of many of its clients which are developing their own LLMs and building internal AI tools that might not be properly secured or protected. The team has “updated their MDR, XDR and other security offerings” to include LLM-specific security protocols and tools.

“We think that’s a more effective approach for our customers and we think that’s more in line with who we are as a business and what we want to provide,” Charosky said.