What Are Backlinks, and Why Do I Want Them?

What Are Backlinks, and Why Do I Want Them?

If you’ve spent any time near folks in the PR, marketing, or website building world, you’ve probably heard the word “backlink.” Heck, if you collided with a PR professional on the sidewalk who was talking on his phone, there’s a good chance he’d say into his Bluetooth...
Businesses on LinkedIn Have a Secret Weapon—Their Employees

Businesses on LinkedIn Have a Secret Weapon—Their Employees

Posting on social media platforms such as LinkedIn can sometimes feel like shouting into the wind. There’s so much activity and so much noise, how can you possibly get your message noticed by the right people? The good news is you absolutely can get noticed, with good...
MEMORIAL DAY, AMERICA 2.0 AND ROLLING THE GRILL TO THE FRONT YARD

MEMORIAL DAY, AMERICA 2.0 AND ROLLING THE GRILL TO THE FRONT YARD

INTRODUCTION The “new now” leads to the “new normal” which seems to be about two years out—so what do we do “now” to get there? As businesses, what messages do we get out there, what behaviors do we encourage, what bridges do we build? The coronavirus pandemic has...