Businesses on LinkedIn Have a Secret Weapon—Their Employees

Businesses on LinkedIn Have a Secret Weapon—Their Employees

Posting on social media platforms such as LinkedIn can sometimes feel like shouting into the wind. There’s so much activity and so much noise, how can you possibly get your message noticed by the right people? The good news is you absolutely can get noticed, with good...
MEMORIAL DAY, AMERICA 2.0 AND ROLLING THE GRILL TO THE FRONT YARD

MEMORIAL DAY, AMERICA 2.0 AND ROLLING THE GRILL TO THE FRONT YARD

INTRODUCTION The “new now” leads to the “new normal” which seems to be about two years out—so what do we do “now” to get there? As businesses, what messages do we get out there, what behaviors do we encourage, what bridges do we build? The coronavirus pandemic has...
Anatomy of COVID-19 Communication Leaders

Anatomy of COVID-19 Communication Leaders

Leadership Qualities: Empathy, Openness, Accountability What makes a good leader during a crisis? A wrong move could destroy trust and cause confusion, which will only make the problem worse. David Robson of the BBC tells us that a good leader will clarify the problem...
Marketing experts set up shop with a view to the future

Marketing experts set up shop with a view to the future

Here is an article from June 2007 when Mike Emerton and I were just 2 years into BVM (BridgeView Marketing). Have things changed over the past 15-years? Absolutely, but we’ve learned so much! BVM has worked with amazing national and global technology, data center, energy, and power brands including Telx, TierPoint, GE Energy, Server Technology, Power Distribution Inc., BRIDGE Energy, Alert Logic – and hundreds of others. The core philosophy that we built BVM around in 2005 stands strong today – Integrated PR, digital marketing and SEO services need to work in unison to develop brand visibility and support measurable lead-generation efforts. And, pricing needs to be affordable. At BVM, we deliver a more personalized, customized service than any of our larger competitors and at a fraction of the cost. If you want to learn how we do this with a senior team, how we planned for this, let us tell you our story! – Dale Allaire