Improving website results through the application of strategic web design and development may include re-imaging, database and e-commerce development, video integration, usability upgrades and similar improvements that work to engage and persuade site visitors.
BridgeView’s search engine optimization specialists utilize proprietary methodology with customized software and analysis tools to create powerful SEO strategies and tactics. Don’t rely on the neighbor’s kid or the store tech to improve your Google ranking and social network viability. Hire a proven leader in SEO: BridgeView.
5 steps to great optimization
According to Jupiter Research, 85% to 90% of all website traffic is generated by the major search engines. Search Engine Optimization is the single most important element in getting visitors to your website.
1. Business Assessment
If you don’t know where you are going, how will you know when you get there? First, we establish a baseline. Business assessment brings into focus several factors that need to be addressed before moving ahead:
- What are your business goals?
- How does your website fit into your business plan?
- Who are your main competitors?
- How do you generate new sales and leads?
- What is the maximum estimated traffic potential?
2. Keyword Strategy Development
Keyword selection is the single most important stage in the web page optimization process. Choosing the correct keyword phrases will maximize your return on your website SEO investment. Think of your strategy in terms of an overall website theme—then, break down the theme into keyword phrases.
3. Mapping Content
Mapping content is another term for copywriting. This involves making your web pages relevant to the keywords chosen for that page. Content is king. When creating page content, consider a minimum of 250 words per page.
4. Website Architecture and Design
Web design features can be marketing challenges. Our goal is to strike the appropriate balance between search engine-friendly and people-friendly website design.
5. Meta Tags, Titles and Descriptions
Meta tags, headers, footers and titles need to substantiate the content. One of the most common mistakes in building web pages is overlooking the page titles or titling pages incorrectly.
Many people use the same title for every page. Think about how you would feel if you went into a bookstore and every book had the same title. How would you know which book to choose?
The BridgeView Team employs targeted placement methodologies and develops relevant content-rich web pages to support the targeted keywords and ultimately, increase sales and/or lead generation activities.
Get a Free Consultation
Call us today to arrange a FREE SEO consultation. Our search engine optimization specialists will surprise you with their understanding of how to make SEO deliver relevant, competitive rankings for your website.
Pay Per Click Advertising and Paid Placement
Also known as Pay-Per-Click (PPC) and Paid Search, Paid Placement can be an excellent and cost-effective solution to reaching your target audience. Paid Search provides enormous flexibility in targeting your keywords.
Our Blended Strategy
Deploying a blended strategy of Search Engine Optimization and Paid Placement will maximize your exposure to search engine users. This strategy can be used as an immediate revenue generation tool until website rankings become sufficient to drive necessary sales. This strategy also maximizes the conversion rate so that profits help offset the cost of other activities.
BridgeView has developed a suite of proprietary software products for managing our clients’ pay per click (PPC) campaigns. This new software allows us to proactively manage our clients’ accounts while achieving the desired positioning at a lower cost per click.