Internet reputation management is essential in today’s digital marketplace. No matter how efficiently you run your enterprise, several negative posts from anonymous sources, could jeopardize future sales. To generate positive reviews and manage complaints, BridgeView’s internal team of online reputation management experts has created a an affordable reputation management process that we are proud to say, “has been 100% successful in improving online ratings for our clients over the past five years.”
BridgeView knows how to improve your online reputation and has created a four-step process: Analyze, Engage, Displace, Evaluate & Move Forward.
As a reputation management agency, our campaigns are designed to combat current online reviews or listings that are causing online reputation problems, and we buttress them with a management plan that will address any possible, future threats to your personal or brand’s digital image.
Step 1: Analyze
In the Analyzing Stage, our team assesses your current online persona to determine which complaints or posts are most damaging, as well as provide evidence which supports counterclaims and refutes or “calls into question” all the negative statements we find. We then make an aggressive push to generate positive reviews and statements to give you or a company/brand’s positive image more “weight” in search engine rankings. Finally, we design a strategic campaign which helps positively redefine your image to any individual consuming relative, online content about you or your organization.
Step 2: Engagement
In Step 2, our online reputation management specialists combat negative statements by crafting and placing positive content that search engines deem as current and relevant. We refer to this as our Engagement Stage. Our team will design a reputation defender campaign that will act as a suppressant agent to the negative reviews or complaints. Additionally, BridgeView will implement response scenarios, so that the client is trained to effectively respond to any future, negative content placed on the web.
Step 3: Displacement
Once the Engagement Plan is implemented, we attack the damaging listings in our Displacement Stage, by pushing the “negative” results off the first page of an organic search. This reputation repair technique is accomplished with the use of very pointed SEO reputation management tactics. The net result is more positive content ranking on the first page and the displacement of negative posts onto page two, three or four and beyond, where very few--if any--will find them.
Step 4: Evaluating and Moving Forward
The final part of our online reputation management campaign is to thoroughly evaluate the impact of our newly created, positive persona i.e. the Evaluation Stage. At this stage we find out whether or not the campaign repositioned our client as reputable, trustworthy and relevant. This repolished digital image is the success criteria BridgeView holds itself against. Once success has been validated, our team makes a final and complete scrub to tag any remaining, negative posts to ensure they don’t gather momentum to become potential first page content placements. After Step 4 completion, our clients will have the positive, online content to rebuild any Internet reputation.