An all-star team of 20 plus professionals in high-tech media relations, marketing, web development, SEO, copy-writing, and lead intelligence converge to make BridgeView Marketing the industry’s premier, full service high-tech PR and marketing firm. Count on our experience, process and high-touch support model to increase your company's brand visibility while driving measureable demand-generation and website activity.
Dale is a founding partner of BridgeView Marketing Corporation (BVM) and is responsible for managing marketing communications, lead-intelligence and media relations initiatives and campaigns for high-technology clients across a wide variety of market sectors.
A 20-year sales, public/analyst relations, branding, and marketing veteran, Dale has developed and coordinated all aspects of direct marketing, channel marketing, public relations, analyst relations, customer relations, internal communications, sales & lead-generation and has worked for such companies as Cabletron Systems, Nortel Networks, SilverBack Technologies, CEPA Technologies, and Pannaway Technologies.
Since the early 1990's, Dale has shared a common vision with co-founder Mike Emerton which led to the formation of BridgeView Marketing Corporation. The basic premise of this vision was to provide high-tech organizations with the PR and Marketing resources traditionally associated with larger corporate agencies—but with the responsive, high-touch customer care and value of a boutique firm. Also, to build an experienced and professional team that could become more than a client's "agency of record"—but rather an integrated extension of their core business process.
Dale's experience and knowledge has fuelled the creation of a truly unique agency model which combines the core services that any high-tech organization needs to bridge the gap between PR, marketing and lead-generation.
Mike is a respected PR expert with extensive technology experience in enterprise management software, LAN/WAN architectures, wireless communications and crisis management experience for corporate and not-for-profit organizations. During his fifteen-plus years, he has held director-level positions within notable companies such as 3Com and Cabletron Systems, he developed marketing and communications strategies to globally launch core product lines such as Cabletron's SmartSwitch and 3Com's CoreBuilder while introducing new broadband and wireless products to vertical and SME markets.
His PR initiatives have garnered national, mainstream attention as he worked with 3Com and The Commission on Presidential Debates, to provide 1000 press members in the 2000 Presidential Debates with their first broadband connectivity for filing stories and photos via 3Com's new Visitor Base Networks. The benefits of Mike's work also enabled 3Com to capture several industry awards including Best Product of the Year.
Mike also brings a keen understanding of issues faced by start-up software organizations. As a key member of Aprisma Management Technologies' marketing team, Mike helped position a maturing, network management offering (Spectrum) as a "must have" to preserve business services via reducing mean-time-to-repair. He also assisted in the creation and alignment of new marketing messages pertaining to: the evolution of new technologies such as MPLS and wireless; positioning engineers as "visionaries" and spotlighting strong product heritage in the press through customer case studies such as Microsoft, Edward D. Jones & Co, Caesars' Palace, John Hopkins University, NASA and Fort Knox. Mike's work helped Aprisma enter the SME market as well as launch products in EMEA and ASIA-PAC.
Notable are Mike's crisis management skills, where he developed and delivered key messages to the press for Voice of the Faithful, a lay Catholic organization seeking changes within the church. His PR guidance brought the group global fame via Time Magazine, New York Times, People Magazine, WSJ, Life, NewsWeek, international broadcast coverage as well as his appearances to deliver messages on MSNBC, NPR, The Phil Donahue Show and Dateline.