A Fresh Approach

If you are viewing technology PR and high-tech marketing as a cost and not an investment, you don’t just need a new approach. You need a new agency.

At BridgeView we offer a full spectrum of public relations and marketing services with the personalized service of a boutique agency. But there’s one significant difference. Everything we do is mapped to achieving specific business goals and filling your sales pipeline with potential sales leads. If that’s not happening, what’s the point of retaining an agency?

Generating press in key publications is the easy part of high-tech PR. All you need is an experienced team, a creative pitch and an innovative product or service. The challenge becomes taking your press to a new level that will impact your company’s sales goals.

Our proven approach will enable you to build your brand, increase awareness, expand your social communities, and achieve many other high level communications goals, while our refined model will help you to deliver bottom line, measurable returns. How’s that for a fresh approach?

Our integrated high-tech PR campaigns are based on keen insight into what motivates buyers and influences purchasing decisions. Our programs are proven to work and designed to generate weekly lead suspects. But don’t just take our word for it. You’ll have visibility into the entire process and the metrics and measurements to prove it. You’ll know who is interested in your products and services and where they came from, whether they visit your web site from a press release or respond to a promotion. And if we need to tweak a PR campaign element, you’ll have the actionable information you need to make the best decision.

The BridgeView Difference:

  • Experience: Senior staff members with experience across multiple verticals
  • Affordability: Typically 30% less expensive than our larger competitors
  • Program Measurement: Executive dashboard, program-level monitoring, web analytics
  • Service Breadth: Integrated PR, AR, social media, branding, content writing, web performance

Philosophy

BridgeView Marketing's philosophy is quite simple: High-tech PR, high-tech marketing, search engine optimization, and similar programs and campaigns need to contribute to demand-generation and drive measureable web traffic. If they don’t, they aren’t worth the investment. Each of our core staff members and founders have close to 20 years experience in high-tech public relations, and we’ve leveraged our expertise to develop a model for mapping our high-tech PR programs, social media campaigns and marketing efforts to prospective buyers for our clients.

For close to two decades, the BridgeView Marketing staff has provided PR, marketing, branding, web development, and SEO services for such national and global organizations as Enterasys/Siemens, Telx, 3Com, Alcatel, Datapipe, Cabletron Systems, GE Energy, Global eProcure, Nortel, EMC/Smarts, and Voyence/EMC. And this list only scratches the surface! Leveraging the perfect blend of corporate and agency experience, our staff specializes in delivering measureable, high-impact services that meet the precise visibility, brand recognition, and lead-generation goals of each of our clients.

Tools and Talent

We are starting to believe that senior PR and marketing practitioners are like the Gelada Baboon or the Desert Bandicoot –endangered species that are rarely seen. How else to explain their total absence from working on your business day-to-day after the first couple of weeks?

At BridgeView, we won’t subject you to the dreaded “hand off” to junior team members – that’s because we can’t. We actually don’t have any junior team members. None. We’ve all been around the block more times than we care to admit, but we are still fun, full of fire and motivated by good clients and doing great work. We’ve left the press clip book and PR by the pound on the shelf (where it belongs) and embraced social media, search engine optimization, and website analytics for daily updates and tracking. We have the tools that provide full accountability and the talent to deliver measurable returns. That’s not typical, but neither is BridgeView.

Management Team

An all-star team of 20 plus professionals in high-tech media relations, marketing, web development, SEO, copy-writing, and lead intelligence converge to make BridgeView Marketing the industry’s premier, full service high-tech PR and marketing firm. Count on our experience, process and high-touch support model to increase your company's brand visibility while driving measureable demand-generation and website activity.

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Technology Expertise

The talented BridgeView Marketing Corporation staff has been delivering high-impact media relations, social media, marketing communications, creative design, web development, and SEO services to the high-tech community since the early 90's. The BridgeView Marketing Team was assembled from such companies as 3Com Corporation, Alcatel, EMC Smarts, SilverBack Technologies, Pannaway Technologies, Nortel Networks and Cabletron Systems, as well as top PR agencies—just to name a few.

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